Brow lamination is a trending brow grooming treatment that involves a perm that holds hairs in a slicked-up shape to hide small gaps and create a fuller, more uniform, and defined look. It is essentially a "brow hair texturizing treatment" that softens the hair follicle using a chemical solution and then re-shapes or sets it into a more refined, lifted, smoother shape. The procedure typically involves applying a cream to lift the eyebrow hairs, brushing them upward, and then applying a neutralizer to seal them into place. The effects of brow lamination can last from four to eight weeks, depending on how well the brows are maintained. The treatment is non-invasive and can make brows look thicker and fuller, addressing concerns such as thinning hair, gaps from overplucking, unruly hairs, and lack of shape or unevenness. Brow lamination is generally considered safe and offers long-lasting results, creating the illusion of thicker brows. It is a popular alternative to microblading and other brow treatments, providing immediate results that can be easily maintained.