what is on page seo

On-page SEO, also known as on-site SEO, is the process of optimizing web page content for search engines and users. It involves optimizing various front-end and back-end components of a website so that it ranks higher in search engines and brings in new traffic. Some common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, URLs, content elements, site architecture elements, and HTML elements. On-page SEO is different from off-page SEO, which is optimizing for signals that happen off of a website, such as backlinks. On-page SEO is important because it tells search engines about a website and how it provides value to visitors and customers. It helps a website be optimized for both human eyes and search engine bots.