what is ppc in amazon

PPC stands for pay-per-click and is a type of advertising model that helps sellers and brands promote their products on the Amazon marketplace. Through Amazon PPC, sellers can create ad campaigns for their products and pay an advertising fee only when a potential customer clicks on the advertisement. Amazon PPC is an auction-style system where advertisers bid on keywords, and the highest bidder wins the auction. Amazon PPC is an effective marketing technique that three out of four Amazon sellers of all types and sizes utilize. Amazon PPC is measured by CPC (cost per click), which is the metric used to measure the clicks on an ad. The goal of all brands should be to have a low CPC, which means that ads should have optimization for high value at a low cost.