what is rationale in project proposal

A project rationale is an argument in favor of implementing a proposed project by an organization. It is a brief description of why a specific project should receive funding and management approval, and it can be used in both for-profit and non-profit businesses. The project rationale is often synonymous with the project justification, problem statement, or project background. The rationale should identify what need or problem the project intends to solve or opportunity that it would like to address. It should also provide a detailed explanation of why the project is necessary and should be carried out. A good rationale should give readers an understanding of why the project is worth undertaking and how it will contribute to existing knowledge. The project rationale should be included in a larger project proposal or business case. It should be SMART - specific, measurable, attainable, results-oriented, and have a realistic time frame. The project rationale should be followed by the project objectives, which state what the project aims to achieve in terms of results and impact. Finally, the project description should indicate what the project proposes to do to address the identified problem or opportunity and how it will achieve the objectives.