A transactional email is an automated email sent from one sender to one recipient, usually related to account activity or a commercial transaction. Unlike traditional bulk marketing emails, transactional emails contain information that is uniquely relevant to an individual recipient. Common uses for transactional email or types of transactional emails include:
- Account alerts (account creation emails, subscription ending, credit card expiring, etc.)
- Abandoned cart notifications
- Event notifications (shipping notifications)
- Order confirmations and purchase receipts
- Responses to customer service inquiries
- Password reminders or resets
- Requests for feedback
- Subscription welcome emails
Transactional emails are triggered by a users specific action and contain only critical, relevant information to the receiver. They are typically sent to individuals one at a time and contain data or content that is specific to that user. Transactional emails facilitate a commercial transaction or relationship or provide an individual customer with the information necessary for a transaction or relationship. They allow you to provide information that is uniquely relevant to the recipient and can provide requested information or let them know about order status changes.
