Twitter Blue is a subscription service offered by Twitter that provides access to premium features and benefits on the app. It was first introduced in 2021 and has undergone several changes since then. Some of the features offered by Twitter Blue include expanded reach, fewer ads, and the ability to customize the user experience on the platform. One of the most notable features of Twitter Blue is the blue checkmark that appears on a users profile, indicating that Twitter has taken steps to ensure that the account is actually owned by the person or organization whom it claims to represent.
Following the acquisition of Twitter by Elon Musk in October 2022, he instructed Twitter employees to introduce paid verification through Twitter Blue. The updated Blue subscription costs $19.99 per month, and users would lose their verification status if they did not join within 90 days. However, following backlash, Musk lowered the price to $8 on November 1, 2022. On December 12, 2022, Twitter Blue was relaunched again with some changes, including an increased price of $11 for users who sign up through iOS devices to compensate for the 30% cut imposed by Apple.
In summary, Twitter Blue is a subscription service that provides access to premium features and benefits on the app, including a blue checkmark that indicates that Twitter has taken steps to ensure that the account is actually owned by the person or organization whom it claims to represent.
