MSNBC is relocating its studios as part of a broader branding and corporate shift. Current reporting indicates:
- New studios are being established in Times Square, New York, as part of the MS NOW rollout. The move aligns with the rebrand from MSNBC to MS NOW and the separation from Comcast. Expect live production facilities and advanced broadcast tech at the new Times Square site.
- There are also reports that temporary or alternate facilities are being used during the transition period, with operations potentially sharing space with CNBC or relocating to new commercial spaces in New Jersey or Manhattan as plans finalize. The specifics vary by source and stage of the transition.
- The official rebrand date for MS NOW is November 15, 2025, with marketing and branding initiatives beginning around that timeframe.
Direct answer:
MSNBC is moving and rebranding to MS NOW, with the new broadcast studios
located at Versant’s Times Square headquarters in New York. The formal
renaming to MS NOW is scheduled for November 15, 2025, and the Times Square
facility will host the majority of live programming, marking the network’s
separation from NBCUniversal and Comcast in its current form. Some operations
and staff spaces may be temporarily housed elsewhere during the transition,
including potential arrangements in New Jersey or other Manhattan facilities,
as the rollout progresses.
