The blood moon, which is a total lunar eclipse, rises in the east and then moves slowly southwards over the course of the night. Observers should look toward the eastern horizon at moonrise to see the blood moon appearing as a reddish full moon due to Earth's shadow covering the moon. After rising, it will travel across the sky heading generally southwards.
In summary, the direction to see the blood moon is initially towards the east at moonrise, then it moves southwards as the night progresses.