The soap that won the Best Serial Drama (Best Soap) award at the National Television Awards (NTA) 2025 is "EastEnders." It reclaimed the crown after losing to "Emmerdale" last year and beat other soap rivals like "Hollyoaks," "Coronation Street," and "Casualty" to win the award. EastEnders also won the Serial Drama Performance award for Steve McFadden's role as Phil Mitchell during the same ceremony.