Sora was made by OpenAI. It is a text-to-video model that was first previewed in February 2024 and has since been developed further, with Sora 2 released in September 2025. The model allows users to create short, high-definition videos from text prompts and has been integrated into various platforms, primarily accessible through an iOS app. OpenAI named Sora after the Japanese word for "sky," symbolizing its limitless creative potential. The development team included leaders and researchers such as Bill Peebles, Tim Brooks, and Aditya Ramesh, among others, with Bill Peebles notably heading the Sora project at OpenAI.