who owns celsius

Celsius Holdings, the company behind the Celsius energy drink brand, is primarily owned by PepsiCo. PepsiCo made a significant investment of $550 million in August 2022, becoming the primary owner and the official domestic and global distribution partner of Celsius. As of August 2025, PepsiCo has increased its stake in Celsius to about 11% after additional investments. Celsius Holdings itself is publicly traded, with various institutional and individual shareholders, but PepsiCo is the dominant corporate owner and strategic partner behind Celsius's expansion and distribution.