MSNBC is rebranding and breaking away from NBCUniversal to become MS NOW. The new name stands for My Source for News, Opinion, and the World, and the change is tied to NBCUniversal’s spinout into a separate company, Versant. The channel will also drop the NBC peacock logo as part of the transition. The official rebrand date was announced for mid to late 2025, with MS NOW expected to launch on a specified date in November, marking its move to independence from NBC News and NBCU while maintaining its editorial mission. Key points:
- Ownership: MSNBC is transitioning from NBCUniversal (Comcast) to a new corporate structure under Versant. This spinout will place MS NOW as its own news organization separate from NBC News. [Inferred from multiple industry reports on the Versant spinout and MSNBC rebrand]
- Branding: The peacock logo associated with NBCUniversal will no longer be used by MS NOW. CNBC will keep its acronym but also adopt a new logo, while other NBCUniversal properties remain with NBCU. [Inferred from coverage of the branding decisions tied to the spinout]
- Name and scope: The channel will operate as MS NOW, with the acronym standing for My Source for News, Opinion, and the World, signifying a more independent identity for the network post-spin. [Inferred from multiple reports about the naming and mission]
If you’d like, I can compile a concise timeline of the announced dates and provide current status updates from reputable outlets.
