who owns msnow

MSNBC is planning a rebrand to MS NOW, driven by a corporate spin-off arrangement that will separate the channel from NBCUniversal and its Peacock branding. The drift is part of Comcast’s strategy around Versant, which will house many cable assets and reflect a broader branding and ownership shift. The new name MS NOW stands for My Source for News, Opinion, and the World, and the branding change is accompanied by logo changes and a rollout of new on-air graphics ahead of the transition date. If you’re tracking ownership specifics, the key point is that the network will be owned by a new corporate entity formed from the spin-off, separate from NBCUniversal.