why are nfl coaching staff wearing camo

NFL coaching staffs are wearing camo as part of the NFL’s Salute to Service campaign, which runs during November to honor military service members. The camouflage attire, often including camo hoodies or jackets with team logos, is a visible way to show support for U.S. armed forces, with proceeds from related merchandise typically directed to military organizations and programs. Some teams and coaches participate more visibly than others, and there are occasional exceptions driven by personal preference or weather, but the overarching purpose is to acknowledge and gratitude toward servicemembers during the November window.