why are packers wearing white

The Green Bay Packers are wearing all-white uniforms, known as their "Winter Warning" uniforms, as a special alternate look. This design includes white helmets, jerseys, and pants with green and gold accents. They debuted this uniform first in 2024 and have worn it a few times since, including for primetime games. The purpose is partly to create a unique home field advantage by encouraging fans to also wear white, creating a "whiteout" effect in the stadium that can visually disorient the visiting team and unify the home crowd. This look also serves as a fresh, marketable alternative to their traditional green and gold jerseys, adding excitement for fans and boosting merchandise appeal. The Packers have had success wearing this all-white uniform, winning their previous games in it.