The Dallas Cowboys earned the nickname "America's Team" in 1978 when Bob Ryan, an NFL Films employee preparing the team's highlight reel, noticed their widespread popularity among fans at away games and decided to call them that in the narration. The nickname was first used publicly during the 1979 season opener by CBS announcer Pat Summerall and has stuck ever since. The Cowboys' extensive national fan base, their regular appearances on national television, their record of consecutive winning seasons in the 1970s under coach Tom Landry, and multiple Super Bowl appearances and wins solidified their identity as "America's Team." The blue star logo and the Texas "Lone Star State" connection also play a significant part in their branding. Despite controversies and competition from other teams claiming the title, the nickname remains strongly associated with the Cowboys and is unlikely to be transferred to any other team.
