Men are said to "love bitches" because the term "bitch" in this context, popularized by Sherry Argov's book Why Men Love Bitches , refers to a strong, confident, independent woman who values herself highly and doesn't obsess over pleasing others or losing her self-worth to gain approval. This woman maintains her independence, sets boundaries, is unapologetically herself, and prioritizes her own happiness. Such qualities make her attractive to men because she challenges them and makes them feel like a hero for winning her affections. A "bitch" is not about being mean, but about having confidence, self-respect, and not tolerating disrespect, unlike the "nice girl" who may accommodate too much and lose her power in a relationship. Men are attracted to the strength, self-assurance, and the challenge that such a woman represents.