why does the nfl play in london

The NFL plays games in London primarily to expand its global reach and grow the sport's popularity outside the United States. Since 2007, London has hosted regular-season NFL games as part of the International Series, which has been a huge success in terms of fan attendance, economic impact, and media exposure. The league sees London as a key international market to develop a fanbase, create engaging experiences, and potentially explore future opportunities like hosting a permanent team or even a Super Bowl there. The NFL has partnered with stadiums like Tottenham Hotspur Stadium, which has become a "home" venue for these games, to ensure high-quality facilities and fan experiences. The league also uses these games to promote youth and grassroots development of American football in the UK. Although moving a franchise to London seems unlikely in the near term, the NFL continues to increase the number of games played there to solidify its presence and global footprint. Overall, the NFL's London games blend competitive matchups with strategic efforts to grow American football's popularity internationally, leveraging the city's large fanbase, economic benefits, and media exposure to build the sport's future abroad.