why is alix earle famous

Alix Earle is famous primarily for her viral "Get Ready With Me" videos on TikTok, where she shares her makeup routines alongside candid stories about her personal life. Her authenticity, relatability—especially her openness about struggles like acne—and consistent engaging content have made her a major influencer in the beauty space. Known for causing products she endorses to quickly sell out, a phenomenon dubbed the "Alix Earle effect," she has amassed millions of followers rapidly. Additionally, she graduated from the University of Miami with a marketing degree and has leveraged her academic insights to build her brand. Her rise is also marked by genuine storytelling and diversifying her content into lifestyle and personal growth areas through mediums like podcasting.