The reason it is called "Dubai chocolate" is because this type of chocolate bar originated in Dubai. It was created by Dubai-based Fix Dessert Chocolatier as a unique milk chocolate bar filled with a special greenish filling made from pistachios, kunafa (a traditional Middle Eastern dessert made with shredded phyllo pastry), and tahini paste. The original chocolate bar was named "Can't Get Knafeh of It" when launched in 2024, but after it went viral on social media, especially TikTok, it became popularly known as Dubai chocolate. The name reflects its place of origin and the luxurious, indulgent image associated with Dubai, helping boost its appeal worldwide.
Dubai chocolate's name also carries cultural significance, linking it to Middle Eastern heritage and nostalgia for traditional sweets. This connection to Dubai adds a sense of exotic luxury and excitement, as the city is known worldwide for its opulence, which aligns with the chocolate's premium and decadent qualities.
