why is the nfl wearing rainbow colors

The NFL is wearing rainbow colors as part of its partnership with the American Cancer Society through an initiative called "Crucial Catch: Intercept Cancer." The rainbow colors represent all different types of cancer, with specific colors symbolizing various cancers (e.g., red for blood cancer, lime green for non-Hodgkin lymphoma). This campaign raises awareness about cancer, promotes early detection, and raises funds for cancer screenings and research. Players, coaches, and staff wear multicolored apparel, including hats and patches, as a visible sign of support for the cause. The initiative has raised over $27 million and funded hundreds of thousands of screenings in underserved communities since it began in 2009. This campaign has expanded from previously focusing on breast cancer (October pink gear) to addressing all forms of cancer with the colorful rainbow theme seen on sidelines and in stadiums.