why was kendall jenner not in the vs show

Kendall Jenner was not in the 2025 Victoria's Secret Fashion Show primarily due to career focus shifts and contractual reasons. She last walked the Victoria's Secret runway in 2019 and has been selective with runway shows since. Jenner has expressed interest in pursuing other ventures, such as house design, and runs her own tequila brand, 818 Tequila, indicating modeling is no longer her main career focus. Additionally, Kendall has been involved in high- profile campaigns with Calvin Klein, whose contract reportedly restricts her from walking for competing brands like Victoria's Secret. She has also been open about experiencing anxiety before runway shows, which may influence her participation decisions. Thus, her absence is a professional and personal choice rather than a publicized dispute or issue with Victoria's Secret.