The Why Coffee Shop is a well-known coffee shop located in Niagara Falls, NY, established in 1979. It offers a cozy, welcoming atmosphere with a nostalgic 70s decor reminiscent of American movies. The shop features homemade, freshly cooked American-style breakfast and lunch with excellent service, primarily attracting locals. Pricing is considered very affordable, and the coffee is noted as strong and continuously served. It has developed a reputation as a local hotspot with friendly staff and a genuine diner experience. The establishment operates mostly in the mornings until early afternoon, serving breakfast and lunch only, and is cash-only in terms of payment. The overall vibe is one of a long-standing community-oriented coffee shop where patrons enjoy good food, good coffee, and good conversation at reasonable prices.