The "We Are Rum" mascara brand offers the RUM WRAP PARTY tubing mascara, created by three friends and beauty experts Sam Chapman, Sali Hughes, and Jo Jones. This mascara is vegan, smudge-resistant, and buildable, designed for long, separated, fluttery lashes without smudging or transferring. It uses a tubing formula that wraps each lash in a polymer tube for all-day wear and easy removal with warm water. It comes in two shades: black ("Taxi") and navy ("Inkwell"). The mascara is praised for giving length without bulk, being suitable for sensitive eyes, and supporting hygiene poverty charities with £1 from each sale donated to Beauty Banks. The product is priced around £22 and has received positive reviews for its performance and formula innovation.
