Amazon Marketing Services (AMS) is a set of advertising tools and services provided by Amazon to help vendors and sellers promote their products on the Amazon Marketplace. AMS offers three different types of ads: Sponsored Products, Headline Search Ads (now called Amazon Sponsored Brands), and Amazon Display Ads. These ads can appear in various places on the web page, such as the top, middle, bottom, or right-hand side of search result pages when a customers search matches a keyword. When a user clicks on an ad, they are taken directly to the product's detail page, where they can learn more about the product and make a purchase.
AMS is an effective advertising platform for sellers and vendors on Amazon, as it offers high conversion rates and low cost-per-clicks. AMS also provides advertising reports that can help sellers and vendors understand what works for them and what doesn't, allowing them to save time and money while generating brand recognition. To access AMS, sellers and vendors need an approved Amazon account, such as a Seller Central Account, a Vendor Central login, or an invitation to represent a vendor.
